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Sales, Pricing & Growth

Sales, Pricing & Growth

A hands-on program on pricing, customer understanding, go-to-market, and B2B sales. The sessions address the key growth levers for startups and deliver practical guidance for positioning, market entry, and sales.

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Program Goal

Together, we sharpen your value proposition and define your ideal target audience (ICP/buyer persona) to position your message precisely in the market. Building on this, we develop your individual sales handbook, including pipeline setup, go-to-market and sales playbook, effective deal qualification, and the foundations for sustainable scaling. The program is rounded off with a well-founded pricing strategy and a validated pricing model that optimally reflects the true value of your product.

Program Goal

NEXT SESSIONS

DEEP DIVES FOR GROWTH

Take a look at the workshops in our "Sales, Pricing & Growth" program. The individual sessions build upon one another to guarantee maximum learning success. However, the program can be flexibly adapted to your needs.

The sessions are offered in German.

28/07/2026

Founder Insights: From Pitch to Playbook - How ToolSense made Sales Repeatable and Scalable

Alexander Manafi (CEO & Co-Founder) shares insights on how he built sales from the ground up as a founder, transforming individual sales into a repeatable process with a sales playbook.

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18/08/2026

Pricing Workshop

The goal of the workshops is to analyze the current pricing approach, provide impetus, and define concrete recommendations for action as well as responsibilities.

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27/08/2026

Sales Foundations: People, Process & Tools - a Framework for Scalable GTM

In this session, we address the central building blocks of a scalable go-to-market organization across the three dimensions of people, process, and tools. We discuss proven frameworks, common pitfalls, and practical concepts that help build a repeatable sales motion and continuously improve qualification, execution and forecasting.

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23/09/2026

SaaS Contracting

A two-hour, interactive online workshop covering the essential fundamentals of contract design for software and platform models. The course provides orientation in the contract jungle and helps you create a clear overview of the documents required for your own business model.

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Datum tbd

Building structured Pipelines

An intensive, two-hour workshop in which we jointly develop a concrete and directly actionable roadmap for acquiring new customers. The focus is on identifying the right marketing channels and developing initial campaign ideas.

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Datum TBD

Nightmare Competitor

A structured, full-day workshop that guides companies through the "Nightmare Competitor" methodology. Participants construct fictional, maximally threatening competitors to uncover their own weaknesses and proactively derive strategic countermeasures and priorities from them.

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