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In-Person

Nightmare Competitor Workshop

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Nightmare Competitor

A structured, full-day workshop that guides companies through the "Nightmare Competitor" methodology. Participants construct fictional, maximally threatening competitors to uncover their own weaknesses and proactively derive strategic countermeasures and priorities from them.

With Michael Stephan

Module 1: Introduction & goal setting: Defining the framework and objectives for the workshop.

Module 2: Trends & status quo: Analyzing current industry developments and your own market position.

Module 3: The NC methodology: Introduction to the concept of the "Nightmare Competitor".

Module 4: The construction: Developing the worst-case competitor for your own industry.

Module 5: The benchmark: A direct comparison of strengths and weaknesses between your own company and the nightmare competitor.

Module 6: Strategic response: Deriving concrete strategic directions and prioritizing them using an impact-feasibility matrix.

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